Here is a company that gets it. Deep Ellum Brewing Company is a local Dallas brewery that opened just a few short months ago, although you’d never know it. The cult-like following and 10,000+ Facebook fans this small start-up has attained must mean they’re doing something right. I’d argue that they’re doing just about everything right. From brand to bottle, the DEBC mission clearly resonates with the Dallas community — “to bring good beer to the people.”
From the Deep Ellum Brewing Company’s blog:
A “brand” is more than a logo. It’s an extension of you — your heart, your spirit, your sweat, your tears. The hard work that goes into every part of what you do for a living. DEBC’s “brand” was born out of passion for beer, a deep rooted connection to Deep Ellum and the city of Dallas, and the unconventional guerilla way of making and distributing beer. It’s not just one idea, it’s a combination of souls coming together for a common purpose.
The creative minds behind DEBC’s brand, Caliber Creative, recently received recognition for their work with DEBC — a Gold ADDY® Award at the AAF Dallas 2012 ADDYs. See their branding, collateral, and other DEBC designs here.
If you’re in the Dallas area, head over to The Common Table tomorrow (Thursday) night to try two of Deep Ellum Brewing Company’s IPAs. From their Facebook page: Thursday we’ll be tapping Deep Ellum Brewing Company Dreamcrusher Imperial IPA AND a Cask of the the normal (although there’s nothing normal about it) IPA dry-hopped with Citra. Looking very forward to this one — first time the IPA has ever been in a cask & we got to special order it with Citra Hops, one of our favorites. 5PMish tapping for both… See ya then!
A new online magazine launched last week — this one unlike any I’ve seen before, in terms of style, concept, and content. I’m a bit of a skeptic when it comes to new media trends — in this case, bloggers jumping on the online magazine bandwagon. But this time I could immediately tell something was different, in a very good way.
Wayfare is a travel publication that is “celebrating the art of the journey.” Far from traditional travel mags that typically feature exotic locales and the season’s hottest products, Wayfare challenges the meaning of “traveling” to become something more — experiencing, inspiring, celebrating, connecting, and learning.
The pilot issue features a family who moved to Africa in search of adventure and opportunity to serve, primitive tree-house hotels in the serene Swedish forests, and a Kickstarter campaign that launched a brave woman around the world, just to name a few articles.
And I haven’t even gotten to the design. The word “refreshing” comes to mind immediately. The layout is clean, the typefaces are simple, and the stories are short and sweet — perfect for on-screen reading. The online format allows everything to be linked, giving the reader opportunities to learn so much more about the places, people, and products featured. In fact, this experience of digging deeper was a main focus of the editors. The purpose of this magazine is to give readers a new perspective on exploration, and I think it’s done just that. I’m already looking forward to the next issue.
Berlin-based photographer Matthias Heiderich has a way of capturing landscapes as expressions of color and form. His modern style and minimalist vision frame places in a unique composition. Visit his website to view his photo studies, which explore color, line, pattern, and shape in various cities.
To my surprise, as I was writing this post, I received an email that Matthias’ prints are available on Fab.com today! Stop by to order a print at more than 50% off — at that price, you might be able to afford an entire series.