A new online magazine launched last week — this one unlike any I’ve seen before, in terms of style, concept, and content. I’m a bit of a skeptic when it comes to new media trends — in this case, bloggers jumping on the online magazine bandwagon. But this time I could immediately tell something was different, in a very good way.
Wayfare is a travel publication that is “celebrating the art of the journey.” Far from traditional travel mags that typically feature exotic locales and the season’s hottest products, Wayfare challenges the meaning of “traveling” to become something more — experiencing, inspiring, celebrating, connecting, and learning.
The pilot issue features a family who moved to Africa in search of adventure and opportunity to serve, primitive tree-house hotels in the serene Swedish forests, and a Kickstarter campaign that launched a brave woman around the world, just to name a few articles.
And I haven’t even gotten to the design. The word “refreshing” comes to mind immediately. The layout is clean, the typefaces are simple, and the stories are short and sweet — perfect for on-screen reading. The online format allows everything to be linked, giving the reader opportunities to learn so much more about the places, people, and products featured. In fact, this experience of digging deeper was a main focus of the editors. The purpose of this magazine is to give readers a new perspective on exploration, and I think it’s done just that. I’m already looking forward to the next issue.