Deep Ellum Brewing Company
Here is a company that gets it. Deep Ellum Brewing Company is a local Dallas brewery that opened just a few short months ago, although you’d think they’ve been around for years. The cult-like following and 10,000+ Facebook fans this small start-up has attained must mean they’re doing something right. I’d argue that they’re doing just about everything right. From brand to bottle, the DEBC mission clearly resonates with the Dallas community — “to bring good beer to the people.”
From the DEBC blog:
A “brand” is more than a logo. It’s an extension of you — your heart, your spirit, your sweat, your tears. The hard work that goes into every part of what you do for a living. DEBC’s “brand” was born out of passion for beer, a deep rooted connection to Deep Ellum and the city of Dallas, and the unconventional guerilla way of making and distributing beer. It’s not just one idea, it’s a combination of souls coming together for a common purpose.
Can I get a hallelujah?
The creative minds behind DEBC’s brand, Caliber Creative, recently received recognition for their work — a Gold ADDY® Award at the AAF Dallas 2012 ADDYs. See their branding, collateral, and other DEBC designs here.
If you’re in the Dallas area, head over to The Common Table tomorrow (Thursday) night to try two of DEBC’s IPAs. From their Facebook page: Thursday we’ll be tapping Deep Ellum Brewing Company Dreamcrusher Imperial IPA AND a Cask of the the normal (although there’s nothing normal about it) IPA dry-hopped with Citra. Looking very forward to this one — first time the IPA has ever been in a cask & we got to special order it with Citra Hops, one of our favorites. 5PMish tapping for both… See ya then!