How to Sell Yourself
In a creative business — especially when you’re working for yourself — success can be complicated. Knowing what your skills are worth and messaging that to others are two very important (and very different) strategies. So how do you do it? Sell yourself well.
Take Yourself Seriously
Create a website. If you don’t know how, hire someone. Be yourself. Online and in-person, show up as your brand. Be professional (however you define that). Creatives often like to think they can just make pretty things and sell them. Remember that the business side is just as — if not more — important than the creative side. Take yourself seriously, and your clients will, too.
Know Your Niche
Define your role clearly for others. Understand that a jack-of-all-trades is less valuable than an expert. Do one thing and do it well. Share your strengths with others, and they will give back in return.
Do As You Say
Growing up, my mom was a frequent user of the “Do as I say, not as I do.” phrase to encourage us kids to behave (even when she was not!). In a creative business, often times you only get to “meet” your clients via the internet. This means that every word you say/type matters. Follow up. Be prompt. Do exactly what you promise. Whatever you do or say, it will make an impression. Make sure it’s a great one.
Know Your Worth
This is one of the toughest parts of running a business for anyone, not just creatives. How do you value your skills, ideas, and vision? There is no one answer. What matters is your confidence and consistency. Only you can identify your expertise and share it with others. Only you can ensure that you are clear with your expectations. Only you can define your skills and your creativity. Align your values with your worth and don’t settle for less.
If All Else Fails…
Rescue an adorably photogenic dog. Start a blog. Use his photos in every post.