With football season months away, I’ve been missing our Sunday routine of rooting for the Skins. The recent draft got me thinking about the new season and all of the changes we’ll be seeing in the NFL. One change I’d love to see that I bet not many sports fans have considered — a rebranding! Luckily, designer Wes Kull has already undertaken that project and produced the Gridiron League.
Gridiron League is a collection of idealized NFL insignias that pay tribute to each team’s history and geography in a period-specific aesthetic that glorifies the Vince Lombardi-era over the Cold-Activated-era. This is not an exercise in nostalgia but an interpretation of the league’s founding principles through the symbols that we, as football fans, identify with most.
See the full set of logos here.